«Eldorado» is a Russian network of digital electronics and household appliances.
It is part of the group » M. Video-Eldorado «(PJSC» M. video») — the largest Russian retail company that combines brands in the market of household appliances and electronics «M. Video» and «Eldorado», as well as marketplace Goods. The controlling shareholder of PJSC «M. Video» is PFG «SAFMAR» Mikhail Gutseriev, one of the largest industrial and financial groups in Russia.
The geography of the presence of» Eldorado » covers more than 200 cities and has more than 400 stores.
The philosophy of the brand reflects the following principles: simple, profitable, close. «Eldorado» is close to its customers due to convenient store locations and is profitable due to a wide range of product offerings. The slogan «El Dorado»: «People benefit.»
«Eldorado» is a five – time winner of the award «consumer Rights and service quality», three-time winner of the award «Brand №1 in Russia» (2012, 2014, 2016) and four-time winner of «Best social projects of Russia» (2013, 2016, 2017, 2018) and a two-time winner of the Retail Week Awards (2017, 2018).
